When deployed in an e-Commerce environment, Edge Data Alchemist enables advertisers and web-based businesses to track online advertising responses, user behavior, and click-through rates, enabling the effectiveness of marketing campaigns to be tracked and monitored very closely. Multiple campaigns can be run and monitored together and the overall response in terms of website access and utilization can be tracked to enable optimization of advertising and website marketing effectiveness. Data Alchemist can also track the response time of key web application transactions, ensuring that users experience maximum service levels at all times and that web sessions are not abandoned due to poor site performance.

When deployed in front of a web server, Data Alchemist can also track individual web transactions in detail, enabling either detailed troubleshooting at the individual session record level, or response time analysis for critical web-based applications. Data Alchemist is also highly effective as a filter against illicit online use, potential fraud, denial-of-service or hacking attempts against e-commerce websites. Overall Data Alchemist becomes an invaluable tool for optimizing and securing the overall effectiveness of web-based applications and e-commerce operations.

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